{"title":"Daily New In by Asim Jofa","description":"\u003cdiv class=\"MjjYud\"\u003e\n\u003cdiv class=\"A6K0A\" data-rpos=\"2\"\u003e\n\u003cdiv class=\"wHYlTd Ww4FFb tF2Cxc asEBEc vt6azd\" lang=\"en\" data-hveid=\"CA8QAA\" data-ved=\"2ahUKEwiytZ7M0c6SAxXCRPEDHUwWCHkQFSgAegQIDxAA\"\u003e\n\u003cdiv class=\"N54PNb BToiNc\" data-snc=\"OgYN1d\"\u003e\n\u003cdiv class=\"kb0PBd A9Y9g\" data-snf=\"nke7rc\" data-sncf=\"1\"\u003e\n\u003cdiv class=\"VwiC3b yXK7lf p4wth r025kc Hdw6tb\"\u003e\u003cspan\u003eDiscover \u003cem\u003eAsim Jofa's New In Collection\u003c\/em\u003e featuring the latest luxury designs, unstitched suits, pret, co-ord sets \u0026amp; trending fashion for women.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan id=\"z9PoV\" data-csim=\"\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e","products":[{"product_id":"asim-jofa-daily-new-in-ajulw-05-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-05 Embroidered Lawn","description":"\u003cp\u003eEnshrouded in the mystery of the night, this black ensemble is a breathtaking composition of layered luxury and refined artistry. The shirt is exquisitely embroidered with pink, mint, and greyish-beige threads that glow beautifully against the dark base, creating a striking visual contrast. Sheer organza inserts are artfully blended into the design, further enhanced by sculpted 3D floral bunches that appear to bloom organically from the fabric. Finished with a tonal black-on-black embroidered border that adds structure and regality, and paired with a digitally printed charmeuse silk dupatta, this ensemble is the ultimate expression of elevated elegance.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front right \u0026amp; left panel on lawn\u003c\/li\u003e\n\u003cli\u003e31\" embroidered back chaan on lawn (H 45\")\u003c\/li\u003e\n\u003cli\u003e31\" embroidered back border on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on lawn\u003c\/li\u003e\n\u003cli\u003e4 meter embroidered front daman \u0026amp; chaak border on lawn\u003c\/li\u003e\n\u003cli\u003e12 pcs embroidered 3D flower on lawn\u003c\/li\u003e\n\u003cli\u003e31\" embroidered front border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed dupatta on silk\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width cambric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180048240963,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180048273731,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180048306499,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180048339267,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-33.webp?v=1770711523"},{"product_id":"asim-jofa-daily-new-in-ajulw-03-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-03 Embroidered Lawn","description":"\u003cp\u003eCommanding the room with the coolness of a coastal breeze, this blue ensemble is a refined expression of vibrant contrast and immaculate craftsmanship. The shirt is exquisitely embroidered with off-white, fuchsia, and mint threadwork, creating a lively yet balanced composition that feels both fresh and sophisticated. The statement cutwork daman adds architectural depth and elevates the overall silhouette, while the trousers are finished with delicate scalloped detailing for a polished touch. Completing the look, a digitally printed charmeuse silk dupatta introduces fluid movement and a burst of color, bringing this luxurious symphony of textures and tones together in perfect harmony.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panels on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panels on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves chaan on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves border on lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meters digital printed dupatta on silk\u003c\/li\u003e\n\u003cli\u003e1.5 meters embroidered trousers with border on cambric\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180048994627,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180049027395,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180049060163,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180049092931,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-44.webp?v=1770711571"},{"product_id":"asim-jofa-daily-new-in-ajulw-09-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-09 Embroidered Lawn","description":"\u003cp\u003eBathed in the golden glow of a perennial summer, this light yellow ensemble is a breathtaking revival of high-period opulence, reminiscent of the extravagant floral designs found in Rococo tapestries. The shirt is a masterpiece of exuberant detail, where a vibrant garden of light pink, fuchsia, light green, and peach threads blossoms with decadent precision. Every stitch pays homage to an era of grandeur, creating a visual feast that is both intricate and celebratory. Complemented by trousers featuring a signature artisanal border and a gorgeously embroidered chiffon dupatta, this ensemble is a sun-drenched symphony of historical charm and modern luxury.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front right \u0026amp; left panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back right \u0026amp; left panel on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 sided border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered trouser border on cambric\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width cambric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180052369731,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180052402499,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180052435267,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180052468035,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-17.webp?v=1770711696"},{"product_id":"asim-jofa-daily-new-in-ajulw-07-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-01 Embroidered Lawn","description":"\u003cp\u003eWoven from the silvery hush of a twilight sky, this grey ensemble is a poetic homage to the enduring romance of vintage florals. Like a botanical reverie, the canvas blooms with delicate tea pink, cornflower blue, beige, and sage green threadwork, arranged in an antique-inspired harmony that feels both timeless and graceful. At its core, a heavily embroidered neckline unfolds into an enchanting jaal, where the modern shimmer of holographic accents meets the meticulous artistry of traditional boring techniques—creating an ethereal interplay of light, depth, and texture. Completing this vision of elevated elegance is a finely embroidered chiffon dupatta, drifting effortlessly like a soft cloud and echoing the refined craftsmanship woven throughout the design.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panels on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panels on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered chaak border on lawn\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back daman border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered dupatta with four-sided border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 meters wide-width cambric for trousers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180080156995,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180080189763,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180080222531,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180080255299,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-5.webp?v=1770712976"},{"product_id":"asim-jofa-daily-new-in-ajulw-06-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-06 Embroidered Lawn","description":"\u003cp\u003eDrenched in the deep, regal spirit of the woods, this bottle green ensemble unfolds as a rich tapestry of refined color and elevated craftsmanship. The shirt is intricately adorned with threadwork in an elegant palette of beige, coral pink, lilac, and sage, while applique bunches on the sleeves and front narrate a story of timeless allure. Luxurious boring techniques on the daman and sleeves add a delicate, artisanal depth that is rare and hard to replicate. Completed with embroidered trousers and a chiffon dupatta finished with four-sided applique bunches, this ensemble exudes a poised elegance that feels both distinctive and unforgettable.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front right \u0026amp; left panel on lawn\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on lawn\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front daman border on lawn\u003c\/li\u003e\n\u003cli\u003e2 pairs of embroidered sleeves right \u0026amp; left panel on lawn\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeves border on lawn\u003c\/li\u003e\n\u003cli\u003e4 pairs of embroidered shirt \u0026amp; sleeves bunches on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on organza\u003c\/li\u003e\n\u003cli\u003e2 pairs of embroidered dupatta corner bunches left \u0026amp; right on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 sided border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered trouser with border on cambric\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180081402179,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180081434947,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180081467715,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180081500483,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-29.webp?v=1770713035"},{"product_id":"asim-jofa-daily-new-in-ajulw-04-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-04 Embroidered Lawn","description":"\u003cp\u003eEvoking the timeless allure of a vintage photograph, this ivory ensemble is a striking monochromatic expression crafted for the true minimalist. The pristine ivory base is elevated with bold black threadwork adorning both the front and back of the shirt, creating a powerful contrast rooted in understated sophistication. Intricate boring techniques and delicate organza appliques introduce an architectural elegance that lends depth and refinement to the design. Finished with embroidered trousers and a beautifully printed charmeuse silk dupatta, this ensemble is a flawless celebration of classic black-and-white aesthetics.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panel on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves chaan on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves border on lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed dupatta on silk\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered trouser with border on cambric\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180089823555,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180089856323,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180089889091,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180089921859,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-40.webp?v=1770713079"},{"product_id":"asim-jofa-daily-new-in-ajulw-02-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-02 Embroidered Lawn","description":"\u003cp\u003eSteeping the senses in a vibrant viticulture of style, this magenta ensemble is a striking celebration of floral and botanical artistry. The richly embroidered shirt comes alive with lush green and beige threadwork, evoking the freshness and vitality of a sun-drenched summer garden. Crafted using a refined appliqué technique for the floral motifs, the design creates a beautiful interplay of form and shadow, lending a subtle three-dimensional depth that elevates the natural serenity of the lawn base. Completing the look is a delicately embroidered chiffon dupatta, floating effortlessly with a soft translucence that balances the bold intensity of the magenta canvas.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panels on lawn\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered chaak border on lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered dupatta with four-sided border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 meters wide-width cambric for trousers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180094312771,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180094345539,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180094378307,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180094411075,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-50.webp?v=1770713148"},{"product_id":"asim-jofa-daily-new-in-ajulw-11-embroidered-lawn","title":"Asim Jofa | Daily New In | AJULW-11 Embroidered Lawn","description":"\u003cp\u003eDrenched in the soft romance of a twilight garden, this tea pink ensemble is a seamless canvas of architectural beauty and tactile wonder. The shirt is an embroidered masterpiece where the boring technique creates a lattice of light across the fabric, offering a peek into a world of refined craftsmanship. Subtlety is the ultimate luxury, with mink-toned threadwork adding a layer of shadowed depth and sophisticated texture to the rosy base. Finished with a lustrous organza border and a gorgeously embroidered chiffon dupatta, this ensemble is a whispered promise of elegance.\u003c\/p\u003e\n\u003ch4\u003eDESIGN DETAILS:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on lawn\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back on lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on lawn\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back daman border on lawn\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back daman border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 2 sided border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width cambric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180095000899,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180095033667,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180095066435,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180095099203,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/image-7.webp?v=1770713195"},{"product_id":"asim-jofa-daily-new-in-ajulfi-09-embroidered-net","title":"Asim Jofa | Daily New In | AJULFI-09 Embroidered Net","description":"\u003cp\u003eBathe in the soft, regal glow of this purple peshwas—a silhouette that brings ethereal beauty to life through intricate layering and celestial sparkle. Embroidered with light silvery-gold zari and cupped sequins interwoven with delicate lavender threadwork, the design draws its most opulent focus to the heavily adorned bodice. Beneath a constellation of sequins, embroidered panels unfold in graceful intervals, creating fluid movement and an enchanting sense of magic. 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The organza shirt is exquisitely embroidered with a harmonious blend of ivory and soft peach threadwork, delicately accented with light gold zari and shimmering sequins for subtle brilliance. Balanced with printed malai silk trousers in soothing pastel hues, the look forms a graceful symphony of color. 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Styled with a lavishly embroidered gharara—versatile enough to be tailored into a lehenga according to preference—and completed with an intricately embroidered dupatta, this ensemble stands as a true embodiment of traditional grandeur and regal elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front neckline on net\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back with border on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on net\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered chaak border on net\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered dupatta with four-side borders on net\u003c\/li\u003e\n\u003cli\u003e5 meters embroidered trouser with border on net\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180106928451,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180106961219,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180106993987,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180107026755,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/AJULFI-06D.webp?v=1770713509"},{"product_id":"asim-jofa-daily-new-in-ajulfi-05-embroidered-chiffon","title":"Asim Jofa | Daily New In | AJULFI-05 Embroidered Chiffon","description":"\u003cp\u003eNavigate the evening in a silhouette inspired by the rhythmic beauty of the cosmos, presented in a majestic navy blue kalidaar that echoes the allure of midnight constellations. Lavishly adorned with light gold zari and shimmering sequins, the ensemble is elevated by mint and dark peach threadwork that creates a striking yet sophisticated contrast against the deep blue base. The voluminous lehenga adds grandeur and movement to the silhouette, while a contrasting deep peach embroidered dupatta completes the look with a luminous flourish of color and elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front neckline on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered center kalis on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered left kalis (1) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered left kalis (2) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered left kalis (3) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered left kalis (4) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered left kalis (5) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered right kalis (1) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered right kalis (2) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered right kalis (3) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered right kalis (4) on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on net\u003c\/li\u003e\n\u003cli\u003e4.5 meters embroidered ghera border on net\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered dupatta with four-side borders on deep peach net\u003c\/li\u003e\n\u003cli\u003e3 meters dyed wide-width net for lehenga\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180108665155,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180108697923,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180108730691,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180108763459,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/AJULFI-05F.webp?v=1770713643"},{"product_id":"asim-jofa-daily-new-in-ajulfi-01-embroidered-net","title":"Asim Jofa | Daily New In | AJULFI-01 Embroidered Net","description":"\u003cp\u003eSurrender to the allure of a midnight sky illuminated with celestial brilliance—this black Kalidaar is meticulously crafted for the grandest of celebrations. 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Finished with a contrasting deep fuchsia dupatta, exquisitely embroidered to perfection, this ensemble ensures you remain the radiant centerpiece of every festive gathering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front \u0026amp; back bodice on black net\u003c\/li\u003e\n\u003cli\u003e1.25 meters embroidered front \u0026amp; back bodice hem border on black net\u003c\/li\u003e\n\u003cli\u003e20 embroidered kalis on black net\u003c\/li\u003e\n\u003cli\u003e4.5 meters embroidered ghera border on deep fuchsia net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on black net\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered dupatta with four-side borders on deep fuchsia net\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180118790467,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180118823235,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180118856003,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180118888771,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/AJULFI-01-E.jpg?v=1770713691"},{"product_id":"asim-jofa-daily-new-in-ajulfi-02-embroidered-net","title":"Asim Jofa | Daily New In | AJULFI-02 Embroidered Net","description":"\u003cp\u003eEvoke the mystery of a moonlit forest with this deep green ensemble—an ethereal masterpiece inspired by the depth of a star-studded sky. 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Delicate sage green and soft pink threadwork intertwines gracefully with two-toned mink zari, casting a champagne-hued glow beneath the sparkle of light gold cupped sequins. The result is a composition that shimmers with refined opulence. Paired with elegantly understated trousers adorned with minimal motifs and finished with a beautifully embroidered dupatta that drapes with airy, weightless grace, this ensemble is designed to captivate with effortless sophistication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on charmeuse silk\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panels on charmeuse silk\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back chaan on charmeuse silk\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on charmeuse silk\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeve bunches on charmeuse silk\u003c\/li\u003e\n\u003cli\u003e1.5 meters embroidered front \u0026amp; back daaman border on charmeuse silk\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered chaak border on charmeuse silk\u003c\/li\u003e\n\u003cli\u003e2.5 meters embroidered dupatta with two-side border on net\u003c\/li\u003e\n\u003cli\u003e2 meters embroidered trousers with border on charmeuse silk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54180124000579,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54180124033347,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54180124066115,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54180124098883,"sku":null,"price":125.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/AJULFI-03D.webp?v=1770713812"},{"product_id":"asim-jofa-daily-new-in-ajulfe-03-embroidered-organza-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-03 Embroidered Organza 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003eLike molten sunlight captured in fabric, this ensemble radiates a luminous warmth that lingers. The mustard gold long shirt is adorned with light gold zari and sequins that glisten delicately, while deep teal green threadwork weaves through the design, adding depth and contrast. Paisleys bloom along the neckline before flowing into intricate motifs scattered across the front and back, creating a sense of continuity and quiet opulence. Paired with an embroidered trouser and a minimally adorned dupatta in a contrasting grey shade, the look finds balance in its restraint, making it an effortless expression of festive elegance.\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front neckline on mustard organza\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e31\" embroidered front chhan on mustard organza\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e31\" embroidered back chhan on mustard organza\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e62\" embroidered front \u0026amp; back border on mustard organza\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePair of embroidered sleeves with border on mustard organza\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered chaak border on mustard organza\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered dupatta with 4 side border on grey organza\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2 meter embroidered trouser with border on mustard silk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353782178115,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353782210883,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353782243651,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353782276419,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A8560_9b9aeb26-c687-4a25-b801-9840e68bdada.webp?v=1776187005"},{"product_id":"asim-jofa-daily-new-in-ajulfe-01-embroidered-poly-net-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-01 Embroidered Poly Net 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003eLike the hush of twilight melting into a starlit sky, this dull salmon pink peshwas unfolds as a vision of quiet grandeur. The silhouette blooms into a heavily embroidered masterpiece, where each panel is adorned with meticulous artistry, creating a fluid, almost celestial movement. Delicate 5mm glitter sequins are scattered with precision, gradually forming dense constellations that echo the poetry of a star-filled night. The soft interplay of light across its surface evokes a gentle inner glow. Paired with an ethereal dupatta adorned with scattered chann, this ensemble embodies understated festivity—where elegance doesn’t seek attention, it effortlessly commands it.\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front \u0026amp; back bodice on poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e1.25 meter embroidered bodice hem border on poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e(20) embroidered kali's on poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e4.25 meter embroidered gheera border on poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePair of embroidered sleeves with border on poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered dupatta with 4 side border on poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e1.6 meter wide width boski silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353798660419,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353798693187,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353798725955,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353798758723,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A9815.webp?v=1776187253"},{"product_id":"asim-jofa-daily-new-in-ajulfe-07-embroidered-organza-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-07 Embroidered Organza 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLayers of artistry revealed beneath sheer elegance, this beige ensemble is a study in thoughtful design. The organza shirt carries delicate embroidery in light gold zari and cupped sequins, enriched with hues of green, pink, and beige threadwork that create a soft yet dimensional effect. Beneath it, a printed silk lining emerges subtly, adding depth and an unexpected richness to the composition. Paired with a beautifully embroidered dupatta finished with scalloped edges, the ensemble feels like a carefully composed masterpiece, each element enhancing the next.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered front side panel right \u0026amp; left on organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered back side panel right \u0026amp; left on organza\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered chaak border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered dupatta with 4 side border on organza\u003c\/li\u003e\n\u003cli\u003e1.5 MTR wide width dyed silk for trouser\u003c\/li\u003e\n\u003cli\u003e1.5 MTR printed malai silk for slip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353805443395,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353805476163,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353805508931,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353805541699,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A9234.webp?v=1776187433"},{"product_id":"asim-jofa-daily-new-in-ajulfe-08-embroidered-poly-net-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-08 Embroidered Poly Net 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIgniting the senses like a crimson flame against the midnight sky, this ensemble is a masterclass in effortless intensity and regal poise. The angrakha-style shirt is bathed in a deep shade, meticulously embroidered with antique gold zari and sequins that dance alongside vibrant threads of green, rust, and fuchsia. This luminous masterpiece finds its perfect counterpoint in an immaculate printed and embroidered trouser, designed to transition seamlessly between a dramatic dhaka or a sweeping farshi silhouette. Completed by an intricately embroidered dupatta that drapes the wearer in pure opulence, the look is a bold testament to timeless heritage and artisanal grandeur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front panel right \u0026amp; left on poly net\u003c\/li\u003e\n\u003cli\u003eEmbroidered front side panel right \u0026amp; left on poly net\u003c\/li\u003e\n\u003cli\u003e31\" embroidered back with border on poly net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on poly net\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered chaak border on poly net\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered dupatta with 2 side border on poly net\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered trouser with border on printed malai silk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353811341635,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353811374403,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353811407171,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353811439939,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A8820_7ad29707-2436-46b9-9d3e-0fce6763d456.webp?v=1776188158"},{"product_id":"asim-jofa-daily-new-in-ajulfe-09-embroidered-javeria-net-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-09 Embroidered Javeria Net 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor of this outfit may slightly vary due to photographic lighting sources or your device settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353827955011,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353827987779,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353828020547,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353828053315,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A0148.webp?v=1776188291"},{"product_id":"asim-jofa-daily-new-in-ajulfe-02-embroidered-chiffon-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-02 Embroidered Chiffon 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003eThis mehndi green ensemble captures the first whisper of festivity carried through the air of celebration. The front-open shirt unfolds like a regal tapestry, where light gold zari and sequins shimmer softly against a rich interplay of maroon and green threadwork. The embellishment glows with refined brilliance—striking a perfect balance between opulence and restraint, creating a rhythmic play of light across the fabric. Paired with chann embroidered trousers, subtly sparkling and framed by an elegant border, and finished with a beautifully embroidered dupatta, the look comes together as a composition that feels both vibrant and timeless.\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front panel right \u0026amp; left on chiffon\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e30\" embroidered back with border on chiffon\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePair of embroidered sleeves with border on chiffon\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e6.8 meter embroidered chaak border on chiffon\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered dupatta with 4 side border on chiffon\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e3.5 meter embroidered trouser with border on boski silk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353831231811,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353831264579,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353831297347,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353831330115,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A8641.webp?v=1776188531"},{"product_id":"asim-jofa-daily-new-in-ajulfe-04-embroidered-poly-net-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-04 Embroidered Poly Net 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003eTwilight wrapped in vibrance, this navy blue ensemble thrives on contrast and harmony. The short shirt glows with antique gold two-toned zari and cupped sequins, their richness softened by maroon and sage green threadwork that intertwines like delicate vines. The pairing with a voluminous trouser, dusted with sparkling chann and framed with an ornate border, adds movement and drama to the silhouette. A striking lime dupatta cuts through the palette with refreshing boldness, transforming the entire look into a celebration of color and individuality.\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front center panel on purple poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front right \u0026amp; left panel on purple poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered back center panel on purple poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered back right \u0026amp; left panel on purple poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePair of embroidered sleeves with border on purple poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered dupatta with 4 side border on lime green poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e4 meter embroidered trouser with border on purple poly net\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353836900675,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353836933443,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353836966211,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353836998979,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A9220.webp?v=1776188649"},{"product_id":"asim-jofa-daily-new-in-ajulfe-05-embroidered-raw-silk-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-05 Embroidered Raw Silk 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003eEvoking the beauty of a blooming garden under festival lights, this magenta ensemble is alive with color and radiance. The shirt becomes a canvas of lavish embroidery, where green and pink threads intertwine amidst accents of light gold zari and sequins, creating a vibrant yet refined texture. The contrasting green trouser grounds the composition with its shade and subtle embroidered motifs, offering a rich counterpoint that enhances the brilliance above. Draped with a gorgeously embroidered dupatta, the look reaches its full expression, layered, luminous, and undeniably captivating.\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front center panel on magenta raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front right panel on magenta raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEmbroidered front left panel on magenta raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e31\" embroidered back with border on magenta raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered chaak border on magenta raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePair of embroidered sleeves with border on magenta raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered dupatta with 4 side border on magenta poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2 meter embroidered trouser with border on green raw silk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353837195587,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353837228355,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353837261123,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353837293891,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A8165.webp?v=1776188811"},{"product_id":"asim-jofa-daily-new-in-ajulfe-12-embroidered-zari-check-net-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-12 Embroidered Zari Check Net 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEvoking the ethereal glow of a sun-drenched horizon, this ensemble radiates a warm, understated majesty that captures the very essence of golden hour. The dark peach canvas is lavishly adorned with champagne zari and sequins, creating a soft luminescence that is further enriched by deep rust and verdant green threadwork for a multi-dimensional finish. Exquisite scalloped edges trace the borders and sleeves, lending a fluid movement and artisanal finesse to the structured silhouette. Complemented by minimally embroidered trousers and a dupatta of breathtaking detail, the look stands as a masterpiece of refined festive charm and timeless elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on zari check net\u003c\/li\u003e\n\u003cli\u003eEmbroidered front right \u0026amp; left panel on zari check net\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on zari check net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on zari check net\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered chaak border on zari check net\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered dupatta with 4 side border on zari check net\u003c\/li\u003e\n\u003cli\u003e2 MTR embroidered trouser with border on lawn silk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353841094979,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353841127747,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353841160515,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353841193283,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A0004.webp?v=1776188891"},{"product_id":"asim-jofa-daily-new-in-ajulfe-06-embroidered-raw-silk-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-06 Embroidered Raw Silk 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003eReminiscent of a heritage painting brought to life, this magenta pink outfit tells its story through intricate detail. The angrakha style shirt is adorned with antique gold zari and sequins, intertwined with mehndi green and pink threadwork that spreads across the fabric in a seamless flow. The richness of its all-over embroidery is softened by a minimally adorned trouser, allowing the shirt to remain the focal point. A contrasting green dupatta, embroidered with precision, completes the narrative with a sense of cohesion and refined grandeur.\u003c\/p\u003e\n\u003cp class=\"MsoNoSpacing\"\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e1 meter embroidered front with border on raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e1 meter embroidered back with border on raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2 meter embroidered front open border on raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePair of embroidered sleeves with border on raw silk\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5 meter embroidered dupatta with 4 side border on green poly net\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e1.5 meter embroidered trouser with border on raw silk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353841389891,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353841422659,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353841455427,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353841488195,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A9424.webp?v=1776188983"},{"product_id":"asim-jofa-daily-new-in-ajulfe-10-embroidered-chiffon-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-10 Embroidered Chiffon 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSteeping the senses in the electric glow of a twilight sky, this ensemble radiates a striking brilliance that commands the room with effortless poise. The centerpiece is a vivid shirt, alive with foliage-inspired embroidery where two-toned zari and champagne-gold sequins intertwine with rich magenta, pale pink, and verdant green threadwork. This botanical masterpiece creates a shimmering tapestry that feels as though nature’s own vitality has been captured in silk and thread. To complete the vision, a chann embroidered dupatta, anchored by an exquisitely ornate border, wraps the silhouette in a bold yet graceful charm, embodying the very essence of luxury.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1.25 MTR embroidered front neckline border on chiffon\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front jaal on chiffon\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back chhan on chiffon\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back border on chiffon\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on chiffon\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered chaak border on chiffon\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered dupatta with 4 side border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 MTR wide width Malai silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353847124291,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353847157059,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353847189827,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353847222595,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A8332.webp?v=1776189186"},{"product_id":"asim-jofa-daily-new-in-ajulfe-11-embroidered-chiffon-3-pcs","title":"Asim Jofa | Daily New In | AJULFE-11 Embroidered Chiffon 3 Pcs","description":"\u003cdiv class=\"full-description acc_container4\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCapturing the majestic depth of a royal treasury, this ensemble is a symphony of jewel-toned splendor and meticulous artistry. The magenta purple shirt serves as a rich canvas for an intricate spread of floral motifs, elevated by the multidimensional shimmer of cupped 5mm and 3mm sequins that dance alongside antique gold zari. A vibrant tapestry of purple, pink, off-white, and verdant green threads weaves seamlessly through the fabric, creating a tactile interplay of color that feels both profound and spirited. Structured by contrasting embroidered trousers and softened by a minimally adorned dupatta, the silhouette ensures the shirt's breathtaking craftsmanship remains the undisputed center of gravity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on chiffon\u003c\/li\u003e\n\u003cli\u003eEmbroidered front right \u0026amp; left panel on chiffon\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back chhan on chiffon\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back border on chiffon\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on chiffon\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered chaak border on chiffon\u003c\/li\u003e\n\u003cli\u003e2.5 MTR embroidered dupatta with 4 side border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 MTR embroidered trouser with border on raw silk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":54353848762691,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54353848795459,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54353848828227,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54353848860995,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/files\/884A9891.webp?v=1776189399"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0896\/5955\/collections\/image-33.webp?v=1776192767","url":"https:\/\/houseofayeza.co.uk\/collections\/daily-new-in-by-asim-jofa-uk.oembed?page=3","provider":"House of Ayeza","version":"1.0","type":"link"}